Hotel News Resource – Digital and Mobile Channels Remain Driver of Hotel Bookings

TravelClick

By Editorial Staff, Hotel News Resource

Hotel industry performance remains strong, with Q4 2015 revenue per available room (RevPAR) increasing 4.0 percent year-over-year, and online and mobile bookings are continuing to drive this growth. According to data from TravelClick’s North American Distribution Review (NADR; Q1 2016), bookings through hotel company websites (Brand.com), online travel agents (OTAs) and in-person travel agents (global distribution systems / GDS) experienced the most growth in bookings in the fourth quarter, continuing the online / mobile trend from earlier in the year. TravelClick’s NADR report aggregates hotel bookings by channel for the transient segment (individual leisure and business travelers).

In Q4 2015, the OTA (which includes Expedia.com, Priceline.com, etc.), Brand.com and GDS channels all experienced healthy growth in the transient segment, up 3.5 percent, 4.3 percent and 3.8 percent, respectively. Hotel Direct (calls made directly to the property and walk-in customers) and calls to a hotel’s 800-number (the CRO channel) decreased by -7.2 percent and -4.4 percent, respectively. Average daily rates (ADR) across all channels also increased 2.4 percent compared to Q4 2014. Based on reservations that are currently on the books for Q1 2016, TravelClick expects to see additional positive growth, particularly for the OTA and Brand.com channels, when the quarter is complete (see chart below).

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