Radisson Hotel Group Signs Agreement to Bring TravelClick’s Data-Driven Solution to its Hotels in EMEA
NEW YORK – February 5, 2020 – TravelClick, an Amadeus company, today announces that Radisson Hotel Group, one of the world’s largest and most dynamic hotel companies, has endorsed the use of TravelClick’s powerful Demand360 to be progressively rolled out across its hotels in Europe, Middle East and Africa (EMEA).
With Radisson Hotel Group joining the Demand360 program, there are more than 30,000 properties worldwide contributing their future and historical data. Demand360 is the only competitive market intelligence product available to the hospitality industry that provides forward-looking reservation metrics and competitive share by segment and channel, allowing hotels to plan an effective revenue strategy and stay ahead of the competition.
Radisson Hotel Group and TravelClick will work together to increase the adoption and implementation of Demand360 throughout the hotel group’s portfolio across EMEA.
“Redefining and optimizing our pricing strategy in a competitive hospitality landscape is a key element of the Group’s five-year operating plan, and we believe that the Demand360 program will help us become even more competitive and relevant in the market,” explained Gianni Di Fede, EMEA Vice President, Total Revenue Optimization, Radisson Hotel Group.
“We are excited about our partnership with Radisson Hotel Group as the Demand360 network continues to grow exponentially,” added Greg Sheppard, Senior Vice President, Business Intelligence, TravelClick. “Delivering historical and forward-looking competitive data is the best way for hoteliers to establish their strongest strategy for success. We’re pleased to continue to be the leading provider of valuable market insight enabling hoteliers to maximize both their revenue and profitability.”
About TravelClick, an Amadeus Company
TravelClick offers innovative, cloud-based and data-driven solutions for hotels around the globe to maximize revenue. TravelClick enables over 25,000 customers to drive better business decisions and know, acquire, convert and retain guests. The company’s interconnected suite of solutions includes Business Intelligence, Reservations & Booking Engine, Media, Web & Video, and Guest Management. As a trusted hotel partner with more than 30 years of industry experience, TravelClick operates in 176 countries, with local experts in 39 countries and 14 offices in New York, Atlanta, Barcelona, Bucharest, Chicago, Dallas, Dubai, Hong Kong, Melbourne, Orlando, Ottawa, Paris, Shanghai, and Singapore. The company also provides its hotel customers with access to a global network of over 600 travel-focused partners. Follow TravelClick on Facebook, Twitter, and LinkedIn.
About Radisson Hotel Group
Radisson Hotel Group is one of the world’s largest hotel groups with seven distinctive hotel brands, and more than 1,400 hotels in operation and under development around the world. Radisson Hotel Group portfolio includes Radisson Collection, Radisson Blu, Radisson, Radisson RED, Park Plaza, Park Inn by Radisson and Country Inn & Suites by Radisson.
Radisson Rewards is our global rewards program that delivers unique and personalized ways to create memorable moments that matter to our guests. Radisson Rewards offers exceptional loyalty benefits for our guests, meeting planners, travel agents and business partners.
Radisson Meetings places its guests and their needs at the heart of its offer and treats every meeting or event as more than just a date on the calendar. Radisson Meetings is built around three strong service commitments: Personal, Professional and Memorable, while delivering on the brilliant basics and our signature Yes I Can! service spirit and being uniquely 100% Carbon Neutral.
More than 95,000 global team members work for Radisson Hotel Group and at the hotels licensed to operate in its systems.
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