Competitive Set Policy
Last updated: March 2019
Rule 1: For Agency360®, a competitive set must contain the Customer’s hotel(s) and at least 3 other non-affiliated hotels and for Demand360®, a competitive set must contain the Customer’s hotel(s) and at least 4 other non-affiliated hotels. A “non-affiliated” hotel means any hotel or property that does not share with the Customer’s hotel(s) the same owner, the same management or management company, the same revenue manager or the same revenue management team.
Rule 2: The non-affiliated hotels in a competitive set must compete with each other and with Customer’s hotel(s), and must be in the same basic geographic region or reasonably similar geographic markets.
Geographic Region Example: Hotels that are in the same city or neighborhood of a city compete in the “same basic geographic market” and hotels compete in “reasonably similar geographic markets” if a vacation traveler would consider other locations or cities in addition to the Customer’s hotel (e.g., a vacation traveler may consider Fort Lauderdale, Miami and other locations along the East coast of Florida).
Rule 3: Within any competitive set, no single hotel (subscriber or non-affiliate competing property) may represent 40% or more of the total room capacity of the competitive set.
Rule 4: A competitive set must contain hotels from at least two different hotel companies (e.g., Marriott International, Hilton Worldwide), management companies, and owners other than that of the Customer’s hotel company, management company, and owner.
Rule 5: If a Customer wishes to add a hotel to or remove a hotel from a competitive set, it must do so in combination with at least a second change, i.e. there needs to be a minimum of 2 changes to the comp set. For example, removing a hotel, then adding a hotel; or adding 2 hotels; or removing 2 hotels.
Rule 6: A newly constructed hotel may be added as a single competitor in an existing competitive set any time up to 45 days following the opening date of the new hotel. Please contact Customer Care if you are using this rule to make a single change to your competitive set.
Rule 7: If a competing hotel closes or otherwise discontinues reporting data, Customer must delete that competing hotel (as a single hotel) from the competitive set. Please contact Customer Care if you are using this rule to make a single change to your competitive set.
Rule 8: If Customer has multiple competitive sets, there must be at least two different non-affiliated hotels in each competitive set. If Customer has an Enterprise Edition subscription, there must be at least two different non-affiliated hotels in each underlying competitive set.
Rule 9: If Customer makes a change to a competitive set (e.g., adding hotels, deleting hotels, etc.), Customer may not make another change to a competitive set for at least another 30 days after that change.
Competitive Sets are not confidential information and are the property of TravelClick.
Customer will not use Hotelligence360 to derive, reverse engineer, recalculate or attempt to derive, reverse engineer or recalculate any information related to an individual competing hotel’s information or in any way obtain an individual property’s information. Customer may not create any competitive set definition, change request(s), or other filtering of the competitive set(s) that may expose any individual property’s information. If after a competitive set is defined, should the Customer’s affiliation(s) change and result in the competitive set no longer complying with the rules above, the Customer must request a change to comply with the rules.
TravelClick, at its sole discretion, may reject or disable any competitive set change if, in its reasonable judgment, it threatens the confidentiality of any third party or if TravelClick believes or has reason to believe in its sole discretion that a competitive set violates or may violate relevant law.
TravelClick may update or modify this competitive set policy at any time without prior notice to any customer, subscriber, hotel, property, or any other third party. Hotelligence360 users will be notified of any update or modification to competitive set policy requirements via alert posted to the user’s main page on the Electronic Marketing Center of the Hotelligence360 application accompanied by an email notification to the user. The Hotelligence360 user will have 60 days of the date the email notification is sent to the user to provide TravelClick with updates or modifications of the user’s competitive sets that meet the updated or modified competitive set policy requirements. In the event that an update or modification of the competitive set policy requirements has a material adverse effect on the user, the user may terminate its agreement with TravelClick for the applicable Hotelligence360 products or services within 60 days of the date the email notification is sent to the user.
Customer: (1) may only use the information obtained through a Hotelligence360 product or service for the benefit of the Customer and may not share that information with competing or any non-affiliated hotels, (2) must report any activity to TravelClick that reflect or suggest an improper use of any Hotelligence360 service, e.g., an increase in prices; and (3) must promptly notify TravelClick of any change in ownership or management of the Customer or the Customer’s hotel.
References in this policy to Hotelligence360 products include any predecessor and related products such as Demand Position.
If you have any questions about this Competitive Set Policy, please reach out to the Customer Care team.