COVID-19 has disrupted the global travel industry at an unprecedented level, making it nearly impossible for hospitality professionals to predict a return to normal. Understanding potential demand, the right booking channels, and what traveler segments are likely to return first has never been more critical.
Amadeus and HSMAI have created the “Planning for Hospitality Recovery – Revenue Management” eBook to provide guidance for you and your team by leveraging our 30+ years of hospitality industry experience and the expertise of HMSAI board members worldwide.
In the eBook you will learn how to:
- Take inventory of the current state of your market.
- Build a new segmentation strategy according to recovery phases.
- Create a pricing strategy that is flexible, while guarding your rates.
- Create new competitive sets based on the changes you see happening.