Guest Management | Build Loyalty with Hotel CRM & Marketing Automation

Guest Management Solutions

Increase hotel guest loyalty and drive repeat business

With GuestView360® Reporting
- A Hotelligence360® solution


Guest Management for Hotels

Competition for hotel guests is more intense than ever. Understanding who your guests and prospects are and personalizing your communications with them dramatically improves your ability to build loyalty and drive repeat business – and edge out your competitors. TravelClick’s Guest Management Solutions (GMS) is more than just a customer relationship management (CRM) tool, it offers a comprehensive suite of marketing automation tools to engage your hotel guests and drive incremental revenue. Target guests with the right message at the right time, even as their behaviors change, and seamlessly customize your outreach before, during and after their stay. Maximize the value of your guest data to continuously drive revenue and engagement for your hotel.

The New GMS Email Center

Discover all the new hospitality-specific features of the GMS Email Center that make it fast and easy to build elegant and impactful communications.

Learn More

Communicate throughout the Guest Journey

Guest Management Services Offerings

Main features

GuestView360® BI reporting

Dashboards to help you understand your hotel guests through the Hotelligence360® platform

Performance reporting

In-depth reporting on marketing including revenue reporting

Guest profiles

Central data warehouse of rich guest profiles

Data cleansing/merging

De-duplication that merges like profiles

Email marketing

End-to-end email marketing platform

Guest messenger

Messaging feature for conversations via Facebook, WeChat, SMS

Transactional communications

Customizable confirmations, cancellation, modifications, pre- and post-stay messages

Upgrade engine

Drive hotel revenue with room, package upgrades


Workflow engine to reduce work


Bring back those that visited your site to book

Loyalty program

Recognize returning guests

Guest satisfaction surveys & TripAdvisor & Google integration

Track and enhance hotel guest satisfaction

How this benefits your hotel

  • Deep insights and a full view of your hotel guests
  • Targeted communications to increase engagement and drive revenue
  • Conversion of OTA guests to direct bookers
  • Guest communication on property through their preferred channel
  • Confident brand marketing to drive guest loyalty
  • Maximized revenue through upsell opportunities – 17% of guests upgrade after seeing an offer!
  • More time to focus on strategic Marketing efforts due to increased efficiencies

150 million profiles and 1 Billion OXI messages processed monthly

17% of travelers upgrade after seeing a GMS offer

11,000 Customers and 160 Countries

Connections Matter
100+ Connections. We use industry standard HTNG interfaces and have bulk upload capabilities

A proven platform
​Used by over 1,600 properties worldwide

200,000+ Reservations generated ​from email marketing
10M+ Transactional emails in 2017
​537M+ Marketing emails ​sent in 2017

Some of our valued customers

WebAwards 2017

Best Hotel and Lodging Online Newsletter Campaign
TravelClick Guest Management ​Solutions Team

EAST, Miami leverages GMS to market its luxury hotel living lifestyle not only to guests who have room reservations, but to all visitors of the property. The newsletter shown here boasts EAST, Miami’s rooftop bar, art installation and its prime location in a burgeoning fashion district.IAC Award

From this email alone, EAST, Miami gained the following results:

  • More than $21,000 in revenue & 75 room nights booked
  • 35% Distinct Open Rate
  • 97% of these bookings were made by guests who had stayed at the property previously

Take a trip to other Amadeus sites